• Robie

Why Professional Product Photography Is Good for Business

Updated: Sep 30

by: Robie Capps Photography




Why do I need product photography?


One of the many benefits of product photography is that it relays a clear and decisive image of what the client/customer can expect to receive. With high-quality photography, you can make a great first impression that carries over to a brand image of superior quality.


Why you should use photography in your business?


The quick engagement that photography initiates can hold the attention of a non-interested party as well as a repeat client. Without having to read a word the photo can

Tell a story, strike an interest, send a message from a passing billboard, a storefront window, or across all social media platforms. The awareness is bringing you one step closer to a sale.


Why is professional photography important?


Professional photography can set your business apart from the DYI crowd with experience and knowledge that only comes from many years of practice. A professional

the photographer will have many resources he or she can utilize to create a more polished finished product.


Why is good photography important in an advertising campaign?


Not using professional photography in an ad campaign could get you noticed for all the wrong reasons. Generally, the cost for campaign ad placements can be expensive on any budget. So not having a professional photographer who can follow directions and deliver high-quality impactful images could be a shot in the wrong direction.


Why is photography important in marketing?


Even with the best most descriptive copywriters, we would be leaving it all to the imagination of the readers to conjure up a picture of the product or service you are trying to sell. Not all of us are that creative or have the time to daydream about what a well-executed professional product shot can convey at a glance. In this world where communication is important great photography can communicate a distinct and decisive message quicker than the pen.


Why is photography important in business?


Just try to picture your website or your social media without photography. The importance of photography has grown with the ability to place it not just in all the traditional mediums but has exploded with the digital era. So having your digital brand of images flowing constantly across the web is the lifeblood of every business’s social media content calendar and ad campaign.


Why should I invest in product photography?


Photography is your company’s visual voice, it has the opportunity in the hands of a professional photographer to showcase your corporate personality, illustrates your brand message, and create a straightforward alliance with your customer that display your product in light of undeniable honesty.


Why are professional photos worth it?


Research shows that “93% of consumers consider visual content to be the key deciding factor in a purchasing decision”, according to Justuno.

“Pins that show a product or service in action are 67% more likely to drive sales.” Pinterest Business.

HubSpot, “Providing good quality product photography on all touchpoints makes your products 40% more likely to be shared by social media accounts”

“67% of consumers say that the quality of a product image is “very important” in selecting and purchasing the product” per MDG Advertising


Why not?


Contact a commercial photographer to get your photoshoot set up.

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