Investing in a professional commercial photographer for you business can have a huge positive impact on your brand. Here are 10 reasons why you should hire one.
The right picture for your business can be worth more than a thousand words.
Your customers form an impression of your business website in less than one second. The same applies to your print advertising, event photography, and product images.
Are you driving your customers towards the back arrow instead of your front door?
Here's how a professional commercial photographer can help your customers to view your business in the best light.
1. Attractive High-Quality Photos
It's all about the images when it comes to professional photographers. Taking amazing shots is not a side-gig for them.
You don't need high-resolution images for your website. Yet, they are essential for print productions.
Once you have your images in large format with high-resolution, it's easy to downsize them for the web. It's impossible to upsize an image.
Pro photographers live and breathe for photos. They stay up to date with the latest trends and tips and they invest in the best quality equipment.
Arranging for professional images of your business, products, and services ensure you get the best work possible.
2. Effective Communication
You'll find that they ask a lot of questions beforehand. All these queries will help them to choose the right equipment for the job and work on ideas for your shoot.
If you're working with models, your photographer knows how to give them direction. This helps to ensure that any posed photos look natural and inviting.
Your chosen photographer may have some suggestions of their own about your photo shoot. You can trust their instincts when it comes to achieving your goals.
3. Editing Abilities
Photo-editing programs like PhotoShop form a major part of the process in commercial photography.
Thanks to these applications, photographers can transform even mundane images into something special. You'll love the impact they can create by playing around with colors and adjusting or removing shadows.
Most photographs spend more time in post-production editing than any other stage of the process.
They may take several shots of an item with the light coming from different directions. They then merge these images to create one crisp, clear final product.
4. Lighting Perfection
Lighting for photographers is the paintbrush for the photo canvas. The ability to manipulate natural light, high-speed strobes, or the newest forms of LED comes with experience, training, and artistry. A soft wash of light feathered across a scene can symbolize elegance or a hard contrast of light and shadow can set a dramatic mood. These techniques and others help tell the story that sells a product.
5. Specialized Knowledge and Experience
There's more to commercial photography than just snapping away with a smartphone.
Apart from lighting, several other elements come into play when taking photographs. These are things like focus, angles, saturation, and composition. All these factors work together subtly to convey a particular message to your clients.
These are things like the right location, building a set that tells a story and shooting at the right time of day. Experienced photographers give expert direction to the on set talent, as well as manage a crew, makeup artist, wardrobe stylist, production assistants, and retouchers.
Years of training and experience behind the lens means things like composition, perspective and style come naturally to skilled photographers.
6. Specialized Imagery
There are a host of techniques that photographers use to capture different images.
People, animals, food, fashion, architecture, and landscapes each need a different approach. In each genre of photography, there are a host of techniques and qualified staff used to capture the perfect image.
They will assemble a team that does what it takes to get the image you want. For example, you need a wardrobe stylist that knows the latest trending colors for a fashion shoot. Animal wranglers can help to keep a fractious horse calm on set, and a hair stylist can bring a hairdo under control on the windiest day.
Action shots are another ball game altogether. Often the photographer may hire a skilled crane operator to get amazing bird's eye action shots. These unusual angles add drama and interest to things that you can't normally see from the ground, like a roller coaster ride or the business-end of a basketball hoop.
Great photographers know how best to work with the subject matter at hand to deliver the most professional photo.
7. Professional Pictures Sell The Dream
It pays to showcase some of your products and services in action. The best way to do this is with aspirational photos of people using them. This is particularly true for travel industry photos, where you want people to be able to imagine themselves at your destination.
If you've ever tried to take a family photo, you know how difficult it can be to get people to coordinate themselves long enough to snap an image. There's always that one person who blinks.
A professional photographer knows how to get the subjects of the photo to cooperate. They also know how to tell the story you want with the models you've got, although professional models are always a better option.
Thanks to the correct use of lighting, photo editing techniques, and careful composition, your people-photos will tell the story you want them to.
8. Attention to Detail
Take a look at a real estate website with professionally-shot images, then gaze around your own your house. You'll notice a few differences.
For starters, you'll never see an electrical cord in a professional image. The beds are all made up with military precision and there's not a thing out of place.
Top photographers know to stage and edit photographs so that the end result is absolute perfection. They notice the small things, like an artwork that's not quite straight or a stray cup left on a table.
Before taking an image, the best photographers scope the room to remove or correct unattractive features. Many of these irregularities are invisible to the untrained eye.
This attention to detail is particularly important when it comes to pictures of your business premises.
9. A Commercial Photographer Is Reliable
You get what you pay for when hiring a commercial photographer.
The best ones will arrive on time and deliver on time. When you hire a reputable photographer, you know that you're getting high-quality, perfectly-staged shots that show off your business assets favorably.
They know what works best for business photos and can work within your ideas to get results. You can trust their judgment if you aren't sure exactly what you want your photos to achieve.
10. Working Within a Budget
Thanks to years of experience, professional photographers can advise you on how best to stick to your budget.
They'll know which images you really need and which you can postpone until next time. They'll work with you to get the most bang for your buck by shooting only relevant images.
Capturing versatile images that can get reused for different kinds of media saves you money down the line.
It takes a lot of resources to work on a photo-shoot so you want to get it right the first time by getting a pro to do the work.
Boost Your Business with Brilliant Images
It's clear that professional business photos are an investment that gives back over and over again.
Are you ready to boost your business image? You'll find a top-class commercial photographer right here.